The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Saatchi & Saatchi
Client
Title
Category
Award
Points
Gonna Need More Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client: Tide
Category: User-Generated Content (UGC)
Points: 9.00
#ChasePlayfulness
Agency: Saatchi & Saatchi Germany / Düsseldorf
Client: OREO x PAC-MAN
Category: Physical Gaming Accessories
Points: 9.00
Snapper: The Perfect Tree
Agency: Saatchi & Saatchi London / London
Client: John Lewis
Category: Original Music / Score - Short Form
Points: 9.00
Goldfish Hand Dish
Agency: Saatchi & Saatchi + Campbell Snacks + Spark Foundry + Zeno Group
Client: Goldfish
Category: Physical Products & Apparel
Points: 9.00
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine
Category: Products for Good
Points: 9.00
Gonna Need More Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client: Tide
Category: Influencer Marketing / Use of Celebrity
Points: 9.00
Gingerbread Dread
Agency: Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client: Snyder's of Hanover
Category: Integrated / Omnichannel Campaign
Points: 9.00
ProtecTasbih
Agency: Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client: SAUDIA
Category: Promotional Items
Points: 4.50
ProtecTasbih
Agency: Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client: SAUDIA
Category: Physical Items
Points: 4.50
Client:
Tide
Title:
Gonna Need More Tide
Category:
User-Generated Content (UGC)
Award:
2024 Creative Use of Technology Bronze Pencil
Points:
9.00
Client:
OREO x PAC-MAN
Title:
#ChasePlayfulness
Category:
Physical Gaming Accessories
Award:
2024 Gaming Bronze Pencil
Points:
9.00
Client:
John Lewis
Title:
Snapper: The Perfect Tree
Category:
Original Music / Score - Short Form
Award:
2024 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Goldfish
Title:
Goldfish Hand Dish
Category:
Physical Products & Apparel
Award:
2024 Print & Promotional Bronze Pencil
Points:
9.00
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Products for Good
Award:
2024 IP & Product Design Bronze Pencil
Points:
9.00
Client:
Tide
Title:
Gonna Need More Tide
Category:
Influencer Marketing / Use of Celebrity
Award:
2024 Social Media Bronze Pencil
Points:
9.00
Client:
Snyder's of Hanover
Title:
Gingerbread Dread
Category:
Integrated / Omnichannel Campaign
Award:
2024 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
SAUDIA
Title:
ProtecTasbih
Category:
Promotional Items
Award:
2024 Health & Wellness Bronze Pencil
Points:
4.50